
Should I Finance Part of My Business Sale?
Most business owners resist seller financing until they understand the surprising benefits. In deals under $10M, seller financing—where you finance 5% to 100% of the purchase price—often creates better outcomes for everyone involved.
The Downside (It's Not What You Think)
- Risk retention: You keep some business risk while giving up most of the upside.
- Buyer commitment concerns: If you finance 90-100%, buyers may lack sufficient "skin in the game."
That's it. The downsides are simpler than most sellers assume.
Why Smart Sellers Consider Financing
1. Higher Sale Price
Seller financing typically increases your business value significantly. Even carrying just 5-20% can boost your total price enough that your cash-at-closing equals or exceeds an all-cash deal.
Why this works: Lenders view seller financing as a vote of confidence in the business, making loans easier to approve. More financing options = more buyers = higher prices.
2. Choose Your Successor
Seller financing expands your buyer pool beyond just well-capitalized purchasers. This lets you prioritize the right person—perhaps a key employee or someone who shares your vision—over the highest bidder.
The legacy factor: Sometimes continuing your company culture and protecting employee jobs matters as much as maximizing cash.
3. Better Terms = Better Price
"My price, your terms; your terms, my price."
Cash buyers expect discounts. Sellers who provide attractive financing can command premium pricing. The math often works in your favor.Counterintuitive insight: Buyers with smaller down payments often pay the highest prices because they can dedicate more cash flow to debt service.
4. Stay Connected (If You Want)
A seller note gives you a legitimate reason to stay in touch and receive periodic business updates—providing peace of mind about your company's future.
Key Considerations
How Much Should You Finance?
Sweet spot: 5-20% of the purchase priceFactors that matter:
- Business strength and cash flow
- Balance sheet quality
- Buyer qualifications
- Your financial needs
What Terms Make Sense?
Typical structure:
- Length: 5-10 years
- Payments: Often deferred 2+ years to help new owners establish themselves
- Interest rate: Competitive with bank rates (if bank charges 8%, you get 8%)
Win-win opportunity: You earn better returns than CDs or bonds while buyers pay standard market rates.
Special Terms to Consider
Due diligence requests:
- Business plan review
- Annual/quarterly financials
- Buyer credit reports
Consultation rights: Include terms for paid or unpaid consulting if the business struggles—you built it, you know how to fix it.
Protecting Your Investment
- Personal guarantees: Since business assets typically secure the bank loan, require personal guarantees from buyers.
- Default provisions: Work with your attorney to define what happens if payments stop—acceleration clauses, penalty rates, late fees.
- Bank coordination: Understand how the primary lender's rights affect your collection options.
The Bottom Line
Seller financing isn't about desperation—it's about strategy. The right structure can increase your sale price, help you choose the ideal successor, and create a better outcome for everyone.Every situation is unique. Work with experienced M&A advisors and attorneys to structure terms that protect your interests while creating an attractive deal.
Ready to explore whether seller financing makes sense for your situation?
Contact our team for expert guidance on business transitions.